Designer Saman Arif is the aesthetic force behind the Nayna label. Indeed, nearly three years after the brand first unveiled its collection at an exhibition in New York, Nayna was voted among the top ten designers in the country.
In May 2005, Nayna launched its collection in Pakistan with an exclusive fashion show in Lahore; the show was in collaboration with Christian Dior, Tag Heuer and Fendi watches. It was the first time that the aforementioned super brands worked in partnership with a local brand. In 2006, Nayna was nominated by Indus Network at the Indus Style Awards as among the top four young upcoming designer labels. The same year, the fashion house entered into a partnership agreement with the United Nations World Food Program (UNWFP) – indeed a manifestation of the brand’s attitude towards fashion and social responsibility. In 2007, Nayna was shortlisted for the Young British Fashion Entrepreneur of the Year Award. In 2009, the label went global as the only designer in the country boasting of a franchise model for its international expansion plan, similar to that of international FMCG brands. Nayna now has franchise partners in California, Chicago, Washington D.C., Texas, Dubai, Leicester, London, Manchester and Toronto. Nayna showcased its formal collection, “Timeless Classics”, at the debut PFDC Sunsilk Fashion Week.