Overall, the clothes had a sophisticated yet sensual feel. Talking about the collection Khadija Shah said “The collection embodies my love for understated glamour and elegance.” TV personality Saima Mohsin walked the ramp for the Élan.
Élan is a relatively young fashion label having been launched six years ago by Khadijah Shah. She is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail in the construction of each outfit. Indeed each collection is conceived with glamour, elegance and versatility in mind. Khadijah Shah inherited her design aesthetic from her mother Aneela Shah, who had a small atelier and a loyal clientele for years before Élan was formerly launched. In a short span of six years, Khadijah has formalised and expanded the label and created an effective and influential place for Élan in the fashion industry.
In February of 2010, Élan showcased a complete collection of both Eastern Prêt-à-porter and Haute Couture inspired by the artist Saeed Akhtar and his latest works. The colour palette was inspired by those of the sand, trees, sun, the evening desert sky and the colours in which tribal women are most often seen dressed. The pieces featured ethnic embellishment with an emphasis on glass, maroori, zardozi and sitara work and fabrics including hand loom silks and chiffons.